Project Timeline: Dec. 2022-Sept. 2023
Brief:
Create exclusive colorways and launch story for iconic new product, Echo Storm. Celebrate storied past of both Kith and Crocs with elevated CMG executions.
This minimalistic model—executed in two monochromatic hues—features an upper crafted from Crocs’ signature Croslite™ material and an ultra-plush neoprene sock with a lightweight mesh vent. Details include an exaggerated midsole design with breathable medial vent holes, a LiteRide™ drop-in footbed for all-day comfort, and Crocs branding above the front pull tab.
Project Timeline: Sept. 2021-May. 2022
Brief:
Create adaptive outdoor footwear collection that is simple to use, eases concern about stability, traction, & cold weather, while creating an exciting product.
What if there was adaptive footwear built for the outdoors that was easy to use, eased concerns about stability, traction, & cold weather that users were excited to wear? These are the questions I sought to answer with the thesis project for my maser’s degree: Axiom Adaptive Footwear.
Looking at two silhouettes; a lowtop mule and a hightop sneaker-boot, Axiom provides a stylish solution for those who are often overlooked in the industry.
Project Timeline: Sept.
2022-July. 2022
Brief:
Curate CMG direction for a collection of outdoor footwear inspired by the mountain fish of Colorado. Highlighted by the Atlas shoe and clog, tell a compelling story for high summer. Taking cues from nature is what good outdoor product thrives on. Utilizing the rich storytelling elements already alive in the beautiful state of Colorado, this full family collection of footwear showcases just how expressive Crocs can be through the Atlas and All-Terrain silhouettes.
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